News Release

Benjamin Moore Red Deer Offers Contractors, Builders & Homeowners in Central Alberta Sansin’s High-Performance, Low-VOC Wood Finishes

-Sansin demonstration on Saturday, June 22, will showcase products-

Strathroy, Ontario, Canada – June 17, 2019 – The Sansin Corporation, a global leader in environmentally friendly, high-performance wood protection, is pleased to announce that Benjamin Moore Red Deer, located at 3433 Gaetz Ave., Red Deer, AB, now carries the company’s line of exterior wood finishes. To showcase the products, Sansin is hosting a product demonstration at the store on Saturday, June 22, from 10 a.m. – 2 p.m. A wood finish advisor will be on hand to offer tips on how to successfully apply Sansin’s water-borne, penetrating products on decks, furniture, siding, and other exterior wood surfaces. There will also be an opportunity for DIYers and contractors to ask questions about specific projects. Hors d’oeuvres, refreshments, and gift bags will be provided.

Independently owned by Rick and Andrew Wiebe, Shelley Mueller and Marshall Wideman, Benjamin Moore Red Deer offers over 100 years of experience and knowledge to its customers. The company has dedicated itself to offering top products, service and inspiration, while at the same time supporting local charities and businesses. Wideman said the Sansin product has done well at the other store locations he and his partners own in Lethbridge, Medicine Hat, Wetaskiwin, and Camrose.

“We have a great track record with the Sanin products, and we’re pleased to offer them to our customers at the Red Deer location we just acquired,” said Wideman. He added that his own personal experience proves the durability of Sansin’s products. “I personally use Sansin on my outdoor furniture, and it holds up extraordinarily well even with all the snow we get in Alberta. Sansin can’t be beat.”

Sansin’s Director of Sales & Marketing Caroline March-Long said Sansin’s products are formulated to stand up to the extreme weather cycles that residents in Alberta experience. “Sansin is a pioneer in water-borne wood protection that penetrates better, lasts longer and looks more beautiful than traditional wood coatings,” said March-Long. “Sansin’s high-performance wood protection products are durable because they repel water and offer UV protection while allowing the wood to breathe naturally.”

Sansin’s exterior finishes come in a range of colors from naturals and saturated to solid hide.

  • DEC: Dec is a rugged two-coat formula that penetrates deeply, protecting the wood from within. While many deck coatings easily peel and scratch, Dec penetrates deep into the wood tissue for lasting protection from rain and UV exposure.
  • ENS: This durable two-coat finish can be applied to virtually any surface – from millwork and siding to decks and outdoor furniture. ENS is self-priming and offers exceptional adhesion to almost any surface, resulting in a satin or gloss finish of exceptional beauty.
  • Classic 1·2·3: Classic was developed to protect and beautify logs and big timbers, which can often have a high moisture content. The low-lustre, three-coat penetrating formula enhances the natural beauty of wood, allowing the wood to breathe and preventing moisture from getting trapped and rotting the wood from inside.
  • SDF: SDF provides tough, effective protection for wood siding. SDF’s specially formulated oils and resins penetrate into the wood, providing outstanding weather and UV protection in a wide range of colors. SDF also comes in a durable topcoat finish that is highly resistant to wear, doesn’t discolor over time, and enhances the natural UV protection – and beauty – of the existing Sansin SDF finish.

About Benjamin Moore Red Deer
Benjamin Moore Red Deer is independently owned and operated. Offering personalized service and premium products, the team of business owners at Benjamin Moore Red Deer has more than 100 years of combined experience and knowledge. The store prides itself in offering top products, service and inspiration, while at the same time supporting its local charities and businesses. Learn more at

About Sansin
For over 30 years, Sansin has been the only wood protection company focused exclusively on researching and developing environmentally-friendly, water-borne interior and exterior wood products and technologies that deliver outstanding color, durability and performance without the toxicity found in conventional stains. Sansin wood treatments, finishes and preservatives use water, not petroleum solvents, to deeply penetrate and protect wood naturally, from within. Headquartered in Ontario, Canada, Sansin has dealer locations in Canada, the U.S. and Europe. To learn more about The Sansin Corporation, or how to become a Sansin preferred dealer, visit

Contact: Caroline March-Long, 1-877-726-7461 or