Dear Valued Partners,
We are pleased to share that the 2026 Sansin University training was an outstanding success. 52 Sansin partners participated in an intensive Sansin University workshop in February, focused on hands-on, in-person training dedicated to Sansin wood protection. Attendees engaged in sessions covering wood science fundamentals, beginner – advanced application techniques, and surface preparation requirements. The program included discussion on best practices in building design, troubleshooting, and Sansin Precision Coat Factory finish applications.
Sansin University 2026 provided participants with invaluable opportunity to collaborate with our team of specialists, network with industry peers, and enhance their skills and confidence with Sansin’s product line. After two days of comprehensive learning, attendees returned equipped to train their teams, inspire the 2026 spring season, and contribute to sales growth, new business opportunities and a thriving Sansin University Alumni community.
Highlights direct from our Feedback Survey:
- 100% of participants noted Sansin University offers a good mix of in-class and hands-on demonstrations applicable to real world situations.
- 67% of attendees will bring in new Sansin products after attending Sansin university
- 93% of attendees agree that Sansin University helped identify new opportunities for Sansin products in their markets such as Cabinet finishing, Pre-finishing production, weathered wood finishing with WoodForce, and Fire retardants.
- 21% increase in sales on average from dealers that attend Sansin University
Summary of Attendee’s ‘Best Parts’ from Sansin University:
- Hands-on learning & real-life examples
- Educational sessions followed by application training break out sessions
- Meeting other wood coating industry professionals
- Asking questions – real time.
- Deep diving the sansin product line to further understand their functions.
- Learning about wood science and troubleshooting
- Product performance testing information
- Atmosphere, food and accommodations
Sansin’s commitment to improving for 2027:
- More opportunity provided to converse with fellow attendees using round table discussion
- Improve flow and coordination
- Integrate advanced applications & selling techniques
- Upgrade training modules further based on learnings from this year
Thank you to those of you who made Sansin University a success, we look forward to working with you to convert this momentum into increased sales, satisfied customers, and a deeper understanding of wood as a building material. We look forward to building our sessions to further enhance the Sansin difference: Beautiful, Durable, and Sustainable wood coatings.
Words from Attendee’s:
“Sansin Provided us the tools to enhance the beauty and longevity of wood.”
“The hands-on demonstrations reinforced what we learned in class sessions”
“I feel completely confident in offering Sansin as a value add for my customers after attending Sansin University”
Save the Date – February 11th – 12th, 2027
Registration for Sansin University 2027 will open soon. Reserve your spot early for hands-on application training, wood science teachings, and an opportunity to connect with Sansin and fellow industry partners.
