News Release

Home Décor Natick Offers Sansin’s Low-VOC, High-Performance Wood Finishes to Homeowners & Contractors in Massachusetts

The Sansin Corporation, a global leader in environmentally friendly, high-performance wood protection, announced today that the newest Home Décor store located at 198 West Central St. in Natick now carries the full line of Sansin’s interior and exterior low-VOC wood finishes.

Natick homeowners and contractors are now able to protect and beautify their decks, docks, siding, outdoor furniture, cedar shakes and shingles, and marine brightwork with innovative, high-quality, eco-friendly coatings that are easy to apply and maintain.

This is the second Home Décor store to carry the Sansin product line. The local independent store also sells Sansin wood finishes through its Peabody location.

Jay Johannessen, Manager at Home Décor Natick, said the Sansin products check a number of boxes for Home Décor’s discriminating clientele. “The VOC restrictions are changing in the state, so carrying Sansin products helps us get ahead of that regulatory curve with a premium coating that is environmentally friendly without sacrificing quality,” said Johannessen.

He added that the Home Décor customers appreciate getting a product that is easy to use and isn’t available everywhere. “Our customers come to us for high-end products they can’t get at big box stores and our wood protection expertise,” Johannessen explained. “We just received a picture from a customer who refinished his deck with Sansin DEC, and he was really happy with how the product went on. We love to see that!”

Home Décor Natick carries Sansin’s full line of exterior (SDF, DEC, ENS, Classic 1-2-3) and interior (Purity Stain, Purity Glacier, Purity Clear, and Purity Floor) finishes. With onsite tinting available, contractors and DIY customers have a range of color options available to customize their wood projects.

“Home Décor has a reputation for offering only the best products and we are pleased to partner with them to help broaden the company’s clientele base in greater Boston,” said Sansin’s Director of Sales & Marketing Caroline March-Long. “Our finishes stand up particularly well to the moisture-rich marine environment of the area. Sansin’s penetrating formula protects not only the outside of the wood but also the inside by allowing the wood to ‘breathe’, preventing moisture from getting trapped inside,” March-Long described.

To learn more about Sansin products, go to or visit for more about Home Décor Natick.

About Home Décor
Home Décor Group has eight home improvement stores across Massachusetts, the first of which was founded in 1971 as a father-and-son paint and wallpaper store called Walls of Décor. For 50 years, three generations have been making customers feel right at home while helping them achieve their home decorating dreams. The continued growth and success of the family-owned business has been driven by a formula that provides  residential and commercial patrons with reliable and affordable home improvement solutions within an exceptional customer service process that’s second-to-none. Learn more at


About Sansin
For over 30 years, Sansin has been the only wood protection company focused exclusively on researching and developing environmentally-friendly, water-borne interior and exterior wood products and technologies that deliver outstanding color, durability and performance without the toxicity found in conventional stains. Sansin wood treatments, finishes and preservatives use water, not petroleum solvents, to deeply penetrate and protect wood naturally, from within. Headquartered in Ontario, Canada, Sansin has dealer locations in Canada, the U.S. and Europe. To learn more about The Sansin Corporation, or how to become a Sansin preferred dealer, visit

# # #

Contact: Caroline March-Long, 1-877-726-7461 or