News Release

Sansin Launches New Warm, Earthy and Gray Tones for Exterior & Interior Wood Finish Lines

Strathroy, Ontario, Canada – The Sansin Corporation, a global leader in environmentally friendly, high-performance wood protection, has released a range of new colors to complement its already-expansive color palette. Sansin has added 11 new shades to its Purity Interior line and 14 new hues to its exterior translucent and saturated formulas.

New colors in the Purity Interior Stain and Gel line include a range of soothing shades that meet consumer demand for grey tones, such as Elephant Gray, Rye Malt, Witch Hazel, Morning Haze, Mourning Dove, and Grigio. There are also additional brown tones found in Biscuit, Pretzel, Blanched Pecan, and Honey Butter. A warm, off-white color called Almond Crème rounds out the new interior colors. New colors can be seen here under the Interior Tab:

For the exterior, translucent shades that enhance the character of the wood were added in shades that include the smoky blue of Midnight Special, an earthy Army Green, and a striking onyx called Black Knight. Deep, saturated colors that showcase the exceptional beauty of wood were also added in shades of blue (Galaxy Blue and Little Boy Blue), grey (Harbor Fog and Starry Night), and tan (Burnt Ochre). New colors can be seen here under the Translucent and Saturated Tabs here:

“We are very selective about which tones make it into our color portfolio, which speaks volumes about the beauty of these new colors,” said Caroline March-Long, Sansin’s Director of Sales & Marketing. “We are excited to offer these to our customers who now have even more options for toning the wood while allowing the beauty of the wood grain to show through with remarkable clarity.”

Sansin has harnessed the power of nano technology to create a unique color palette. It is an innovative process that atomizes the highest quality pigments into tiny particles so incredibly fine that they combine with protective oils and resins in Sansin finishes on a molecular level. Once applied to a wood surface, Sansin’s penetrating coatings carry the pigmentation down into the wood for uniform color that is both vibrant and long-lasting, while being environmentally friendly.

The colors are available immediately anywhere Sansin products are sold (


About Sansin
For over 30 years, Sansin has been the only wood protection company focused exclusively on researching and developing environmentally-friendly, water-borne interior and exterior wood products and technologies that deliver outstanding color, durability and performance without the toxicity found in conventional stains. Sansin wood treatments, finishes and preservatives use water, not petroleum solvents, to deeply penetrate and protect wood naturally, from within. Headquartered in Ontario, Canada, Sansin has dealer locations in Canada, the U.S. and Europe. To learn more about The Sansin Corporation, or how to become a Sansin preferred dealer, visit