New: Purity colorant

New: Purity Interior Colorant Pouches

Strathroy, Ontario, Canada – May 1, 2026 – At Sansin, we’re redefining what professionals can expect from an interior finish. Our newest addition Purity 0-VOC Stain Colorant Pouch combines advanced water-borne technology with the unmistakable beauty and protection Sansin is known for.

The new Colorant Pouch delivers Sansin’s microfine interior colorants in pouch format for a simplified approach to coloring Sansin’s Purity 0-VOC Stain.

Designed for discerning craftsmen and industry leaders, this innovative coating system delivers exceptional clarity, beauty, and environmental responsibility – perfect for high-performance interior applications.

Purity 0-VOC Stain Colorant Pouches can be found at select Sansin dealers across North America. Find your local dealer here: https://www.sansin.com/dealer-locator/

About Sansin
For 40 years, Sansin has been the only wood protection company focused exclusively on researching and developing environmentally friendly, water-borne interior and exterior wood products and technologies that deliver outstanding color, durability and performance without the toxicity found in conventional stains. Sansin wood treatments, finishes and preservatives use water, not petroleum solvents, to deeply penetrate and protect wood naturally, from within. Headquartered in Ontario, Canada, Sansin has offices in the Netherlands and Rhode Island and dealer locations in Canada, the U.S., Europe and Australasia. To learn more about The Sansin Corporation, or how to become a Sansin preferred dealer, visit www.sansin.com.

Purity 0-VOC Gel Stain

0-VOC penetrating gel stain for wood interiors.

Penetrates slowly for additional working time and color control. Available in a wide variety of colors that enhance the natural beauty of wood.

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Purity Stain

Beautiful penetrating stain for wood interiors.

Easy to apply without streaking and available in a wide variety of striking colors that enhance the natural beauty and grain of interior wood.

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Purity Glacier

A crystal-clear finish for high-wear interior wood surfaces.

Beautiful glass-like finish, available in clear or solid formulations, for cabinetry, walls, doors, windows, furniture and even floors.

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A gathering space rooted in wood, and place

Located in Banff National Park, the Okâch – Îyethkabi Oûgitûbi pavilion is a community gathering place that showcases regenerative architecture. Built by HSS Design Build Ltd., the pavilion features mass timber construction, using locally sourced dowel laminated timber (DLT) panels for its structure. The design, inspired by the region’s rustic, prairie-style architecture, harmonizes with the natural surroundings. A large overhang protects the building, supporting its 100-year design life. For enhanced beauty and durability, exterior cedar timbers are finished with Sansin SDF – Espresso, shielding the wood from water and UV damage throughout Banff’s fluctuating climate – cold dry winters and warm summers.

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PRODUCTS USED IN THIS PROJECT

SDF

SDF Penetrating matt or satin finish for exterior wood.

Exceptionally versatile protection for siding, logs, decks and fences. Beautiful, durable, highly water-repellent, breathable and UV-resistant.

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A quiet retreat at the forest’s edge

Set at the edge of a meadow and framed by a serene pine forest, The Pointing Dog House by Johnston Architects is a beautiful example of modern design rooted in natural harmony. Located in Winthrop, Washington—a region defined by cold winters and hot, dry summers—the home is thoughtfully constructed to respond to both environmental demands and aesthetic aspirations.

To protect and preserve the exposed wood components, Sansin Precision Coat KP-30 in the colors Fawn 1208 and Blacksmith 1196 were applied as two coats, offering superior protection while maintaining the natural beauty of the timber. This careful balance of form and function underscores the project’s commitment to sustainable building practices and high-performance materials.

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PRODUCTS USED IN THIS PROJECT

KP-30

Penetrating finish for exterior wood protection.

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Inside Sansin University 2026: Highlights & Partner Success

Dear Valued Partners,

We are pleased to share that the 2026 Sansin University training was an outstanding success. 52 Sansin partners participated in an intensive Sansin University workshop in February, focused on hands-on, in-person training dedicated to Sansin wood protection. Attendees engaged in sessions covering wood science fundamentals, beginner – advanced application techniques, and surface preparation requirements. The program included discussion on best practices in building design, troubleshooting, and Sansin Precision Coat Factory finish applications.

Sansin University 2026 provided participants with invaluable opportunity to collaborate with our team of specialists, network with industry peers, and enhance their skills and confidence with Sansin’s product line. After two days of comprehensive learning, attendees returned equipped to train their teams, inspire the 2026 spring season, and contribute to sales growth, new business opportunities and a thriving Sansin University Alumni community.

Highlights direct from our Feedback Survey:

100% of participants noted Sansin University offers a good mix of in-class and hands-on demonstrations applicable to real world situations.
67% of attendees will bring in new Sansin products after attending Sansin university
93% of attendees agree that Sansin University helped identify new opportunities for Sansin products in their markets such as Cabinet finishing, Pre-finishing production, weathered wood finishing with WoodForce, and Fire retardants.
21% increase in sales on average from dealers that attend Sansin University

Summary of Attendee’s ‘Best Parts’ from Sansin University:

Hands-on learning & real-life examples
Educational sessions followed by application training break out sessions
Meeting other wood coating industry professionals
Asking questions – real time.
Deep diving the sansin product line to further understand their functions.
Learning about wood science and troubleshooting
Product performance testing information
Atmosphere, food and accommodations

Sansin’s commitment to improving for 2027:

More opportunity provided to converse with fellow attendees using round table discussion
Improve flow and coordination
Integrate advanced applications & selling techniques
Upgrade training modules further based on learnings from this year

Thank you to those of you who made Sansin University a success, we look forward to working with you to convert this momentum into increased sales, satisfied customers, and a deeper understanding of wood as a building material. We look forward to building our sessions to further enhance the Sansin difference: Beautiful, Durable, and Sustainable wood coatings.

Words from Attendee’s:

“Sansin Provided us the tools to enhance the beauty and longevity of wood.”

“The hands-on demonstrations reinforced what we learned in class sessions”

“I feel completely confident in offering Sansin as a value add for my customers after attending Sansin University”

Save the Date – February 11^th – 12^th, 2027

Registration for Sansin University 2027 will open soon. Reserve your spot early for hands-on application training, wood science teachings, and an opportunity to connect with Sansin and fellow industry partners.

Committed to High-Performance Waterborne Technologies – Sansin Sailing Team

*Severin Gramm, Graeme Sutherland, Kai Coleman*

Strathroy, Ontario, Canada – March 11, 2026 – The Sansin Corporation is proud to sponsor Sansin Sailing Team for the 2026 sailing season. Led by Graeme Sutherland, this elite ETF26 sailing team embodies innovation and precision in waterborne technology. Sansin Sailing Team consists of top athletes from around the globe, competing in the advanced foiling catamaran ETF26 series. Racing at speeds over 25 knots, the team relies on meticulous preparation and skill, with performance measured in millimetres and milliseconds—mirroring Sansin’s commitment to excellence.

Sansin champions the team’s pursuit of excellence and celebrates their achievements. This partnership highlights Sansin’s advanced water-borne coatings designed for the yachting industry, offering enhanced beauty and durability for decking, railings, companionways, and other premium wood surfaces throughout a yacht.

Sansin Sailing team welcomes sailing enthusiasts, media, and partners to follow the team’s progress as they pursue new standards in competitive sailing by following on Instagram @sansincorp and @etf26series. Follow along online at eft26.com

Crafted by Nature, Shaped for Harvard

Nestled in the heart of Boston, the David Rubenstein Treehouse at Harvard University designed by Studio Gang, showcases a forward-looking approach to sustainable design. The 55,000 square foot structure pairs mass timber with innovative low-carbon concrete to create a serene, nature-connected environment. Its exterior is finished in Sansin’s WoodForce Pale Gray WF-01, a 0-VOC, naturally weathering wood treatment that delivers exceptional water repellency and protection from UV, moisture, and blackening. Pale Gray offers the wood a calming presence while transitioning into a naturally weathered look. Together, these elements present a model for healthy, low-impact building that sets a compelling example for Boston and institutions around the world.

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PRODUCTS USED IN THIS PROJECT

Woodforce

High-performance, ultra low-VOC finish for a naturally-weathered look.

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BC Residence Blends Architecture and Nature

Settled on North Pender Island, British Columbia, Clam Bay demonstrates a harmony between architecture, and nature. Designed by Blue Sky Architecture, this project conforms naturally to the lines of the forested hills and the ocean front. The roof is constructed of Douglas Fir glulam rafters are set precisely to create an organic curving roofline. The featured entry way is built using red cedar on the walls and trim. The beautifully accented Douglas fir pivot door, trim, and facia on the inside and outside of the home are protected with two coats of SDF – Natural Cedar.

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PRODUCTS USED IN THIS PROJECT

SDF

SDF Penetrating matt or satin finish for exterior wood.

Exceptionally versatile protection for siding, logs, decks and fences. Beautiful, durable, highly water-repellent, breathable and UV-resistant.

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Tranquil Alpine Retreat

Revelstoke Mountain Retreat is nestled at the foot of Mount Mackenzie in Revelstoke, British Columbia. This private retreat demonstrates craftmanship while radiating warmth in its alpine setting. The quality timber supplied by Canadian Timberframes compliment the mountains and towering evergreen forest. The interior and exterior timbers’ character is enhanced and protected with two coats of Sansin SDF in a custom color. Sansin SDF is a penetrating finish for exterior and interior wood surfaces. SDF provides tough, effective protection with specially formulated oils and resins that penetrate the wood. SDF provides water resistance, and UV protection as a water-borne, low-VOC technology.

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PRODUCTS USED IN THIS PROJECT

SDF

SDF Penetrating matt or satin finish for exterior wood.

Exceptionally versatile protection for siding, logs, decks and fences. Beautiful, durable, highly water-repellent, breathable and UV-resistant.

VIEW PRODUCT >>

Sansin 2026 Color of the year!

WoodForce Mist Gray is a gentle, natural weathering color that offers a calming presence. WoodForce Mist Gray blends vintage aesthetics with timeless appeal, easing the transition to a protected weathered wood appearance. Mist Gray (WF-02) is available in Sansin’s tintable WoodForce system as a 2-coat application to exterior wood surfaces. https://www.sansin.com/color/sansin-color-of-the-year-2026/

2026 Color of the Year – Mist Gray

Strathroy, Ontario, Canada – November 20, 2025 – The Sansin Corporation, a global leader in environmentally friendly, high-performance wood protection, is pleased to announce WoodForce Mist Gray WF-02 as its 2026 Color of the Year. WoodForce Mist Gray is a gentle, natural weathering color that offers a calming presence. WoodForce Mist Gray blends vintage aesthetics with timeless appeal, easing the transition to a protected weathered wood appearance.

“Vintage and weathered wood aesthetics are trending as homeowners, builders and architects seek the natural beauty of wood. WoodForce Mist Gray is a durable, 2 coat finish for wood cladding that protects from water and UV degradation,” said Sjoerd Bos, Sansin’s Managing Director. “Mist Gray can be used to create a naturally weathered look on various species of wood,” Bos added that WoodForce Mist Gray WF-02 is an environmentally friendly and low VOC premium wood protective treatment.

WoodForce Mist Gray can be formulated for use in Sansin’s Precision Coat line, designed for use in a factory finish setting to achieve standardized production quality. Precision Coat WoodForce achieves Euro Class D, s1, d0, fire rating certification according to EN 13501-1 on vertically orientated, 18mm thick, rough sawn spruce with a shiplap profile. WoodForce is an ideal wood coating protection system for fire retardant treated surfaces in some applications.

To learn more about WoodForce Mist Gray WF-02, the Sansin 2026 Color of the Year, go to https://www.sansin.com/color/sansin-color-of-the-year-2026/

Marc Riopelle

New: Purity Interior Colorant Pouches

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PRODUCTS USED IN THIS PROJECT

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PRODUCTS USED IN THIS PROJECT

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PRODUCTS USED IN THIS PROJECT

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PRODUCTS USED IN THIS PROJECT

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PRODUCTS USED IN THIS PROJECT